Cadillac celestiq
CELESTIQ is Cadillac’s first foray into all-electric ultra luxury; it will compete on the world stage for the attention of a select group of affluent individuals, but of course the Cadillac enthusiasts will also be curious. Which is why when delivering the first course of CELESTIQ information, we had to craft two sister pages serving both our public and private audiences. Each page was designed to take the brand’s digital presence to a new, bolder plane - pushing the boundaries of our development platform and brand language.
What resulted were pages that felt crafted instead of merely coded. And where the Public teaser experience provided just enough information to whet the palate, the VIP experience included a breadth of additional info including feature modals and vehicle personas that would help our audience imagine all of the possibilities of their custom creation. If the brand’s goal was to set the “New World Standard” then our teaser experience would lay the foundation for that.
In close collaboration, I managed the art direction on the development of these pages.
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2023 D Show Winner Best of Digital - Website
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