OPERATION SAFE RETURN
There is no brand that has more vested in our nation's armed forces than the Jeep Brand. Born as military vehicle, Jeep was made to be tough, resilient, courageous and capable. The Operation Safe Return campaign launched with a two minute Superbowl Commerical made to honor, welcome back the U.S. Military and raise money for the USO.
Ranked the #5 commercial on the USATODAY AdMeter poll and received over 7.5 Million YouTube views.
I contributed in concept and art direction for the Superbowl commercial, designed the campaign logo, print material, building wrap and campaign guide.
YouTube Super Bowl Ad Blitz - Winner
Ad Age Digital - Top 5 Most Moving Viral Ad Campaign Of The Year
ANA Multicultural Excellence Award - General Market
D Show Awards - Short List